THE CHALLENGE
Keep the driver, race car and product visually connected across racing action and a dramatic ice transformation.
HO CHI MINH CITY, VN
Heineken 0.0 × F1 — Spec Ad
The finished pictureHeineken 0.0 × F1 — Spec Ad
- Client
- Independent spec ad
- Agency
- —
- Our role
- Creative Development / AI Production / Post-production
- Deliverables
- Main film / Breakdown
THE PROJECT
A racing-inspired AI film where an ice-cold Heineken 0.0 can transforms an overheated car, bringing a cool head back to the race.
An independent, AI-generated spec ad created as a creative experiment. Not commissioned or endorsed by Heineken or Formula 1.
THE APPROACH
Character, livery and product references guide the generated shots. The accompanying breakdown shows how reference assets connect to the final film.
PRODUCTION WORKFLOW
- 01Creative Development
- 02Director Treatment
- 03Previsualization
- 04Image Generation
- 05AI Video Generation
- 06VFX and Compositing
- 07Editing
- 08Color Grading
- 09Sound Design
- 10Final Mastering